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Portfolio

Writing Samples

This section highlights a selection of my writing samples, showcasing my experience in media relations, journalistic reporting and crafting external content that aligns with the company’s tone and messaging.

This section features a sample press release I wrote for Austin Independent School Distract, announcing the development of a new STEM educational program.

Press
Release

Creative

Brief

In addition to the above press release, I also developed a creative brief. This brief outlines the key audiences, and overarching goals and objectives for the release. This brief functions as an outline to help create a focused and effective press release.

This section features a sample press release I wrote for the Moody Foundation, announcing a recent grant dedicated to supporting local education initiatives.

Press
Release

Website
Article

Written during my internship at Zilker Media, this article was featured on the company’s external website.

Reporting:
Speech Story

For my journalism class, I covered a live speech and conducted interviews with attendees and an industry expert to enhance my report.

Media Kit

This media kit features jewelry designer, Katie Heiselberg, outlining her brand and experience to attract potential collaborators. 

Feature Story

This feature story about a public relations professional living in New York City highlights her personal experience and challenges she faces in her career.

Blog Post

This is a promotional blog post for a weight loss supplement called ChewFit, outlining the benefits while attempting to appeal to the modern working woman.

© 2025 by Macy Smith.
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