Social Media Strategy
This section highlights my experience in social media, shaped through internships and student organizations. I have hands-on experience in content creation, including graphic design and video editing. I also focus on analytics and data tracking to measure campaign success and optimize content. With skills in post scheduling and management, I ensure a consistent online presence that drives engagement and supports organizational goals.
Tower & Bridge Communications
As Director of Marketing for Tower & Bridge, I led a comprehensive rebranding initiative that included developing a new agency name, visual identity, and cohesive brand strategy. This effort aimed to enhance our professional image and increase brand recognition as we transitioned to charging clients for our services. Through targeted social media strategies, I helped communicate our refreshed identity and engage our audience effectively.
_PNG.png)
.png)
_PNG.png)
The Moody Foundation
As the Social Media Manager for the Moody Foundation, I focused on increasing audience engagement and awareness of the foundation's initiatives through compelling and informative content. The results? We achieved a 99.5% increase in impressions and a 94% increase in engagements via Instagram.
LyondellBasell
During my time as a Communications Intern at LyondellBasell, I developed a social media campaign for LinkedIn called "Fun Fact Friday," aimed at boosting engagement and enhancing stakeholders' understanding of our product applications. This campaign resulted in a 10.4% increase in engagement on the platform. Additionally, I produced a video for National Intern Day, where I wrote the script, interviewed fellow interns, filmed, and edited the final piece.
Ignite Texas
As Marketing Assistant at Ignite Texas, I was responsible for creating content for our partnership with an energy drink brand, Clean Cause Energy, highlighting the collaboration through short-form video content and photos. Additionally, I assisted the photography team by capturing dynamic moments throughout the retreat to share on social media.
