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Portfolio

Strategy Decks & Case Studies

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At Tower & Bridge Communications, UT Austin's full-service advertising and PR agency, I developed strategy decks and case studies that highlight the impactful projects my account team worked on. As the social media manager for The Moody Foundation, a Texas-based philanthropic organization, I crafted engaging content to elevate their mission. Additionally, I served as the PR manager for UT Austin's EcoCAR Challenge, an innovative competition focused on developing sustainable, energy-efficient vehicles. These experiences allowed me to hone my campaign-building skills while promoting meaningful causes.

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© 2025 by Macy Smith.
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